Tag Archives: safe

Nationwide’s Strange Insurance Ad

Last year Nationwide, the insurance company, sparked a nationwide backlash with their insurance ad during the 2015 Super Bowl.

This insurance company normally sticks to reminders that they are “on your side” and use Julia Roberts’ voice in their marketing messages. The risky expensive insurance ad forced Nationwide however, to release a statement regarding the advertisement.

The commercial debuted during the New England Patriots’ ultimately winning game against the Seattle Seahawks. The ad was called “Make Safe Happen”. It opened with a shot of a little child riding a tricycle, playing with a dog and participating in regular childhood activities.

The little boy said “I’ll never learn to ride a bike. I’ll never learn to fly. I won’t ever get married.”

The Insurance ad takes a surprising and dark turn when the child says: “I could n’t grow up because I died from an accident.” Then the ad reads, “The number one cause of childhood deaths is preventable accidents. At Nationwide, we believe in protecting what matters most – your kids. Together, we can make safe happen.”

A twitter storm followed in reaction to the advertisement.

After the less-than-positive reaction, Nationwide Insurance was forced to release a statement about the company’s intention with the “Make Safe Happen” ad. ¬†They claimed that the marketing opportunity, which set them back about $7 million, was not for the purpose of selling insurance but to start a conversation.

Furthermore, the company said that they have been working with experts for more than 60 years to make homes safer.

“Preventable injuries around the home are the leading cause of childhood deaths in America,” they said in a statement to NBC News. Nationwide said that the sole purpose of this message was to start a conversation, not sell insurance.

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